As the Internet gains another 225 million active users around the world, social media growth is set to continue in 2016. In this blog we take a look at the latest UK social media statistics.

In We are Social’s latest figure report on digital, social and mobile media usage around the world, social has seen an 8.7%* increase in just over eight months.

So which social media platforms are the most popular? 

Facebook continues to take the lead with an influx of 1.5 billion monthly active users worldwide. The UK makes up 31 million of those users, with 60% of the population having a Facebook account. The most popular age group is 25-34 (26% of users) but Facebook is a great platform to speak to a mass market of ages and locations.

Much younger audiences may be looking elsewhere at private messaging apps such as WhatsApp, WeChat, Facebook Messenger and Viber , but there are still 2.5 million 13-17 year olds using Facebook.

Facebook’s messaging app making a steady pace, having recently reported 800 million monthly active users.  It will be interesting to see how many US brands take up Businesses on Messenger this year, enabling private, real-time conversations with your customers.

The whole marketing landscape has changed with the introduction of Social Media. New avenues were opened for marketers that before did not exist or were too complicated. Now we have an easy to use and powerful tool at our finger tips that can share a piece of content all over the world in seconds.